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What Is Google AMP, Is It Important for SEO? This is the Fact!

Google AMP is a technology that allows faster loading of web pages on mobile devices such as smartphones or tablets
One of the things that makes a website good or not, especially in the eyes of internet users, is the speed of loading pages. This is why some internet users will abandon websites that take a long time to load. Google, who realized this, then launched Google AMP to provide a solution to this problem.

Currently, most internet users use their mobile devices to access information. By using Google AMP, the page loading speed when using a mobile device can be further increased. Then, what is Google AMP, and how do you implement Google AMP on your website? Read this article to the end!

Google AMP

What is Google AMP?

Google AMP is a technology that allows faster loading of web pages on mobile devices such as smartphones or tablets. Google Accelerated Mobile Page, which stands for Google AMP, has become very important in an era that demands that everything has to be fast-paced as it is today.

According to Google's support page, most website visitors will leave the web page they are accessing when the page load takes more than 3 seconds. Maybe you yourself never predicted this, even though what Google wrote is a fact from research results.

Of course, this has a bad effect on your website. It started from the decrease in website visitors who access smartphones to the effect on conversions. Because this is important, the website that will be monetized certainly needs to have this feature.

A few years ago the lightning icon would appear on search engine results pages. This icon will distinguish which pages use AMP features and which pages do not use AMP features. This lightning icon kind of gives a sign to the user that the website in question has a good mobile user experience.

Including the top page for Google's Top Stories, the websites that appear in that section are pages that use AMP. But currently, all pages, both those that don't use AMP or use AMP, can enter the Top Stories section of Google. And even now, the lightning icon on search engine results pages has been removed.

Does AMP Affect Search Ranking?

Since it was first launched, the technology developed for more optimal performance on mobile devices has allegedly influenced search engine rankings. Moreover, Google is behind this technology, and they recommend all sites use this feature for better website performance.

Is SEO affected by using AMP?

Actually, Google has given website loading speed as a ranking factor in their search engine. And Google's AMP was built for that purpose. So, in conclusion, it is speed that affects SEO, not the use of AMP. Any other features like AMP can be used to speed up the website.

However, everything will be different when it comes to core web vitals. In the July 2021 algorithm update, Google signaled that the update regarding the User Experience was affected by the value achieved by core web vitals. Google says that the core web vitals threshold value achieved on a website is affected by the page using AMP.

This is a little confusing. However, what can be concluded is the following:

  • AMP is not a determining factor for website ranking
  • Loading speed is a determinant of website ranking
  • AMP is useful for loading speed
  • Website loading speed is not only using AMP
  • AMP is beneficial for the value of core web vitals
  • Core web vitals is helpful for website ranking
Thus automatically, indirectly, Google AMP does influence search engine rankings.

How Does AMP Work?

How does AMP perform on your website? Maybe you've accessed a search engine page before and found a website that uses AMP features but doesn't know. In plain view, there seems to be no difference between websites that use AMP and those that don't. The difference is in the speed.

AMP works to limit HTML/CSS and JavaScript when the website is loaded. Thus the process of rendering website pages becomes faster. In addition, website pages will be cached by Google AMP when loading, so load times are shorter. This technology certainly provides a better user experience.

AMP pages are built with three components, where three components work together to produce maximum page rendering or loading. The three components are as follows:

AMP HTML

AMP HTML is plain HTML with some limitations for reliable performance. Most of the tags in AMP HTML are plain HTML tags. However, some HTML tags are replaced with AMP-specific tags. These special tags will later be used as general settings that are easy to apply. AMP pages will be easy to find in search engines by using this tag.

AMP JavaScript

Just like HTML. There are also restrictions for JavaScript, so to ensure fast page rendering, only AMP scripts are allowed to appear. AMP JS technology puts all external resources out of sync, so nothing on the page can block anything from rendering for smooth rendering.

AMP JS also uses other performance techniques such as sandboxing all iframes, calculating the layout of each page element before the resource is loaded, and disabling CSS selectors, which make the loading slow.

AMP Cache

The AMP cache is used to serve cached AMP HTML pages. AMP Cache is a proxy-based content delivery network used to deliver all valid AMP documents. Cache fetches AMP HTML pages, caches them, and improves page performance automatically.

AMP Cache comes with a built-in validation system that confirms that the page is guaranteed to work and doesn't rely on external forces that can slow down the page. The validation system operates on a series of statements confirming that the page markup meets the AMP HTML specification.

Additional versions of the validation system are available on every AMP page. This version is capable of logging validation errors directly to the browser console while the page is rendering, allowing you to see complex changes in your code that can impact performance and user experience.

How to Use Google AMP

How to use AMP on your website is quite easy, especially for websites that use the WordPress CMS. You only need to download a plugin that you can get for free or paid. There is a difference between free and paid. But the accessible version of AMP is enough for your website.

Some of the plugins that you can use to activate AMP on your website include the following:
  • AMP for WP
  • AMP for WordPress
  • Easy AMP
  • AMP Enhancer
  • Better AMP
  • AMP+ Plus
  • The Official AMP Plugin for WordPress

Conclusion

Using AMP for your website is important in today's world where access internet mainly uses mobile devices. Actually, a lot of adjustments need to be made to get an audience of mobile device users. The use of Google AMP is one of them.

If you want your website to suit mobile internet users, then make sure you build your website right. SEO Anak Sholeh is here as a website creation service company that you can rely on. Contact us immediately!

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