Online marketing or online marketing is indeed one of the fastest ways to reach a wider market.
Even so, to keep it running smoothly and effectively, you need an online marketing strategy that always adapts to changing trends.
That's why if you're developing an effective online marketing strategy for 2020, it's a good idea to pay attention to the following things.
Video formats are more attractive
In terms of creating interesting content, especially video content, you must be able to create attractive visual concepts for users. Because it seems that video content will dominate social media trends in 2020 as it had in 2019.
The number of brands using video in online marketing strategies has also continued to increase over the past few years, including in 2020. So there's nothing wrong with continuing to develop video content in your online marketing strategy.
Take advantage of the 'Live'
feature Live video features are now available on Facebook and Instagram.
Features like this can be a potential place to be developed as a 'content field' for marketers in 2020 because interactivity in live videos can be a powerful weapon to build closeness with social media users.
Instagram Stories are still sought after
With a large number of users, short content such as Instagram Stories may still be the prima donna in 2020.
Millennials and Gen Z still often use Stories content to view brand-related information and product info. That's why Instagram Story content is still in demand by marketers to advertise.
However, you must prepare a solid online marketing strategy to be able to reach social media users with short content like this. The reason is, you must be able to create content that, although brief, can immediately attract the attention of users from the first opportunity.
Popularity of TikTok
TikTok has become one of the social media with increasing popularity. That makes it one of the potential channels you need to consider in your 2020 online marketing strategy. Take advantage of the community and user-generated content on this platform to drive conversations about your brand.
Some brands have also started their own channels on this platform by uploading content that has been tailored to the TikTok audience. One of them is the NFL which has advertised on this platform since September 2019 and managed to collect 541,000 fans.
Conversational Marketing is no less important.
Conversational marketing is one of the most effective strategies for online marketing in 2020. You can implement it through chatbots, customer loyalty programs, or by email marketing.
By implementing this online marketing strategy, you can use customer feedback and data to drive conversions and build loyalty. In addition, you can also create a social impression toward the target audience.
Take advantage of micro-influencers
In the last three years, the number of Google searches for "influencer marketing" has increased by 1500%. This shows that influencer marketing opportunities are still huge in 2020.
Even so in 2020, it seems that micro-influencers will become an integral part of online marketing strategies. The reason is that many big brands will prefer micro influencers due to rising prices and decreasing engagement rates at macro influencers.
You can take advantage of micro-influencers to reach a more specific and niche audience of your brand or company.
Those were some of the things you can consider in developing an online marketing strategy in 2020. By developing an effective marketing strategy and utilizing the right channels, of course, the online marketing results you want can be achieved.